ACTA Press is a technical publishing company that publishes all kinds of technical and scientific journals. Apart from this, ACTA Press also makes its presence felt internationally by making live all the conferences that it is a part of, on its site. ACTA Press is a secure and sure source of information for university students from all over the world. A large number of students refer to ACTA Press for research in their university and term papers.
The client wanted to increase the visibility of ACTA Press website on Search Engines against keywords with a very saturated market. The demand was to increase the presence of all the newly added papers and conferences. The existing papers also faced an indexing problem because for very precise searches related to particular papers, ACTA Press did not make it to the first page of Google.
A team of experienced Search Engine Optimization and Marketing experts at ESOLPKOnline analyzed the requirements of the website and devised a strategic plan which was later concluded within the website. The SEO team started with formulating promotional strategies keeping the client’s requirement as well as characteristics of major search engines in mind. This was followed by implementation of the strategies in the form of both on-page and off-page optimization. To make the presence felt by the educational blogs, a blog that featured articles of the recent papers that were added to the ACTA Press website. In addition, promotion was carried out via social media and various sites now showed the ACTA Press logo.
Today, ACTA Press gets 30,000 visits just from Google searches alone. Along with a first page presence on Google against major keywords, ACTA Press continues to get traffic other sources as well. |
